Marketing Policy

Purpose

The purpose of this policy is to provide guidelines for the marketing and advertising activities of Alphacrucis University College (AC).

Scope

Whole of AC

Policy

AC and its Education Agents will market all courses and training products with integrity, accuracy and professionalism, avoiding vague and ambiguous statements. 

In the provision of information, no false or misleading comparisons will be drawn with any other education provider, course of study, training organisation or training product. 

AC and its Education Agents will ensure that AQF qualifications and course information is accurate and consistent with the accreditation and its scope of registration in its marketing and advertising. 

AC and its Education Agents will ensure that information and advice regarding payment of fees, FEE-HELP and VET Student Loans is marketed accurately and fairly, allowing students to make enrolment and payment decisions with clear understanding of their rights and obligations. AC will not offer any prohibited inducements.

AC and its Education Agents will ensure that any logos belonging to another body are only used in accordance with their condition of use. 

AC and its Education Agents will not actively recruit students enrolled with another provider. Applications and enrolments from international students will be processed as set out in the Admissions Policy.

AC and its Education Agents will not give false or misleading information or advice in relation to:

1. claims of association between providers
2. the employment outcomes associated with a course
3. automatic acceptance into another course
4. possible migration outcomes,
5. any other claims relating to the registered provider, its course or outcomes associated with the course.
6. payment options, including FEE-HELP and VET Student Loans assistance.

AC use of Education Agents

AC abides by the regulations stipulated in the National Code of Practice for Providers of Education and Training to Overseas Students (The National Code 2018) in its dealing with education agents both on-shore (in Australia) and overseas.

AC will only enter into service arrangements/MOU with Education, Migration Agencies or Agents when their service activities have been agreed to and a written agreement is ratified and signed by the Director of Marketing or delegated authorised signatory.

AC will take all reasonable measures to use Education Agents that have an appropriate knowledge and understanding of the Australian International Education Industry, the ESOS Act and Regulations 2000, the Australian International Education and Training Agent Code of Ethics, as well as AC's current training packages and accredited courses available.

AC will not use Education Agents who are dishonest or lack integrity. All Education Agents engaged by AC are required to read and be aware of the regulations regarding international students as stipulated in The National Code 2018.

Credit Card Marketing

The advertising, marketing or merchandising of credit cards directed at students is prohibited at any AC delivery site. AC also prohibits the provision of lists of current students, who have not yet graduated from one of AC’s courses, to credit card companies for the purpose of offering credit cards to those students.

For the purpose of this policy, credit card marketing activity includes any activity designed to encourage students to apply for a credit card, including but not limited to:

1. placing a display or poster together with credit card applications on campus; 
2. offering free merchandise to students to market credit cards; or
3. offering incentives to students to market credit cards.

This policy does not apply to any advertising, marketing, or merchandising of credit cards by either AC or an agent of AC to non-students, nor does it prohibit the advertising, marketing, or merchandising of credit cards to students through direct mail, newspapers, magazines, or within any banking institution located on AC campuses or of any affinity-based credit card program to which AC is a party.

Responsible for implementation

Director of Marketing

Key stakeholders

All staff and students

Related documents

Article 129-a of the Education Law

National Code of Practice for Providers of Education and Training to Overseas Students 2018

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Procedures

Marketing Procedure

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